Songkran is coming, water war, happy crowd and … extra towel requirements are also coming!
During SO NGKran every year, millions of travelers in Thailand are eager to experience fun and traditions, fill the streets, temples and hotel rooms!
according to Bangkok postDuring SONGKRAN in 2024, the average booking value soared by 30 % due to longer travel and more packaging itineraries. For hotel operators, this is not just a statistical data, this is a rare opportunity.
Whether you are in the bustling streets of Bangkok, the quiet beach of Kui Shi cake, or the Qianqian cultural center, Songkran will attract families and international travelers who are ready to be obsessed with celebrations at any time.
However, huge competition is accompanied by huge competition.
Bleak Therefore, the question is: how do you prepare for an influx?
If you are still relying on conventional operations, you may miss the main opportunities to attract and satisfy guests during this high -risk period.
This guide explores feasible strategies, expert insights and modern technical tools, which can help you maximize reservations, optimize operations and provide unforgettable Songkran experience.
Let’s sneak in!
Why is Songkran’s gold mine for hotel operators?
Thailand’s traditional New Year Songkran spans three days (April 13th to 15th), but often extends to a week -long celebration in tourist hotspots such as Pattaya and Phuket.
Thailand’s beloved festivals saw international tourists and local travelers pouring in. The bustling water from the streets of the old town in Chiang Mai to the Silom Road in Bangkok, this is the time when Thailand is really alive.
- Traveling in: From Bangkok’s wild water in Khao San Road to the cultural parade of Chiang Mai, Songkran attracted millions of passengers from Thailand and globally. Cities such as Pattaya and Phuket have become the party capital, and quiet provinces such as Ayutthaya have attracted heritage enthusiasts.
- Extended accommodation: Songkran is in line with the school’s holidays, which is an excellent time for the family plan to have a long -term holiday. The city escapes the reality division to the quiet beach, while the adrenaline addict is prosperous.
- Cultural pride: Thai travelers often go home to celebrate with their families, creating needs in cities, not just tourism hubs. As a savvy hotel operator, you have the perfect recipe for packaging properties.
As Songkran is one of the hottest months in April (the hottest month in the year), travelers are eager to experience in various senses-your hotel can provide this.
During Songkran, travelers will not only live longer. They spend more. Whether it is a luxurious accommodation, exclusive catering or a healthy experience, Songkran tourists are eager to all of this.
Improve the prompts of songkran booking and joyful guests
1. Create an exclusive songkran software package
“Songkran Splash & Stay!”
Providing irresistible packages can integrate accommodation with local experience, including water struggle, Thai New Year’s ritual and cultural tour. Provide special privileges, such as early sign -in, late admission or free breakfast to increase value.
Tailor packages for different types of travelers: those who seek adventure, family and couples. These carefully selected products make guests feel that they have gained all -inclusive experience, not just a room.
In addition, don’t forget that through your website, OTA and social media platforms promote them before the festival to drive reservations and cause buzz.
2. AI driver’s personalization
Use AI tools to analyze guests’ preferences and create personalized experiences.
Use AI to track their past reservations and recommend tailor -made discounts based on their historical, such as room upgrades or access to events on the theme of Sankeland.
For example, AI could recognize a returning guest and offer them a “Songkran Special Experience” package that includes exclusive access to local events!
3. Attract social media challenges
Prior to the beginning of Songkran, it used social media to establish excitement and enhance reservations. Create interesting and fascinating challenges, such as the “Best Water Battle Record” competition on Instagram, participants can win discounts or free accommodation.
Encourage users to share their SONGKRAN experience in your hotel and mark your property in order to have a chance to appear. This method not only enhances brand awareness, but also improves guests interaction and loyalty. When you see the active and vibrant atmosphere you provide, guests participating in social media are more likely to book.
4. Flash sales with the countdown timer
Nothing than the inventor dripping the inverted sales. During the few weeks before Songkran, the host’s timing promotional activities provided huge discounts or exclusive packages to a limited number of rooms.
Use bold and attractive language “Songkran Countdown: Book it in the next 48 hours, save 30 %!”
This sense of urgency encouraged fast decisions, which led to more early reservations.
5. Focus on seamless online booking
Let guests easily book their SONGKRAN simple, mobile -friendly booking engine online booking. Provide fast, safe payment methods and simplified booking process. Make sure your website highlights your SONGKRAN products and provide clear information about packaging, prices and availability.
In order to add sugar to the transaction, real -time confirmation and digital itinerary are provided during reservation. By reducing friction in the booking process, you can make it easier for customers to choose your hotel first and let them come back in the future.
Improve operating efficiency through modern tools
1. Use a powerful PMS (property management system) to prepare
High -performance PM EZEE absolutely Simplify all hotel operation-from management booking to steward tasks, the system can ensure efficiency. In addition, you can use it:
- Automatic visitor communication: Send a personalized songkran greeting or renewal before reaching.
- Seamless integration: Hardorly connect to OTA and payment gateways for smooth transactions.
2. Optimize your online visibility
invest Channel manager like Ezee Center Manage the inventory of hotels on multiple platforms. Enjoy such as:
- Real -time update: Prevent dual reservations from not matching inventory.
- Dynamic pricing: Immediately adjust the rate according to demand.
3. Promotion to mobile solutions
Leverage YCS’s mobile application Sales and visitors easily. Let travelers act internally, expand accommodation or order room service, just click lightly.
4. Embrace the revenue management of AI driver
YCS tools Income Management System (RMS) Analyze the trend of booking, competitors’ interest rates and market demand to optimize the pricing strategy during the peak period of Shonkran.
Professional tips for professional visitor experience
- Holiday: Decorate your property with the theme of Sankeland, and provide free water gun or flower ring.
- Focus on health: Relax packages after assistance such as massage and yoga class.
- Maintain sustainability: Provide environmentally friendly water play options, such as biodegradable water balloon.
- Amplify marketing work Use social media movement Just like the “Best Songkran Splash” competition and the content reward for users.
- Use similar theme tags #Songkranstaycation or #SplashwithusEssence
- Partner with influenza: Cooperate with the local influential to show your property atmosphere.
Eventually splash: prepare for SONGKRAN 2025!
Songkran is not only a festival, but also an opportunity to shine as a hotel leader. By combining local professional knowledge with cutting -edge tools, you can maximize reservations to satisfy guests and ensure loyal customers.
Therefore, the splash, smile and success promised to Sonkran. Your guests are ready-you?
Happy songkran! Bleak